Startup stories: Sales / Recruiting / Fundraising are the same
It's funny how Sales, Recruiting, and Fundraising follow the exact same process
Step 1. Set up a google sheet
Step 2. Throw in some leads
- Sales? Find promising companies
- Recruiting? Find promising candidates
- Fundraising? Find promising investors
Step 3. Reach out to them
- Sales? People you know > Warm Intros > Cold outbound
- Recruiting? People you know > Warm Intros > Cold outbound
- Fundraising? Investors you know > Warn Intros > Cold outbound
Step 4. Run a parallel process
- Sales? Track pipeline $$
- Recruiting? Track pipeline candidates
- Fundraising? Track pipeline VCs
Step 5. Follow up relentlessly
- Sales? Customer wants to do a follow up? Book on Monday
- Recruiting? Candidate not ready til next month? Reach out
- Fundraising? Investor will get back to you? Assume it's a no and move on